Word: scotching
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Dates: during 1970-1979
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...approved the production of aged light whiskey beginning in 1968 specifically to satisfy U.S. distillers, who had long complained that outdated federal regulations were forcing more and more of the nation's 95 million drinkers to buy imported liquor.* Whereas U.S. tastes increasingly favored lighter-bodied products, especially Scotch and Canadian whiskies, federal rules forced domestic distillers to keep right on making the same kind of drink that helped win the Old West. For one thing, it had to be distilled at 160 proof or less, while Scotch and Canadian whiskies could be distilled at higher, taste-reducing proofs...
...rules let distillers make just about what they wanted. Light whiskey is slightly darker in color than Scotch, but noticeably paler than bourbon. Distilled like foreign whiskies, at high proof, it is later diluted and sold at 80 to 86 proof (v. bourbon's usual 86 to 100 proof). The result is by far the smoothest American whiskey, with a flavor close to that of Canadian. Says Joseph C. Haefelin, research director of American Distilling Co., which is producing Royal American light whiskey: "This is not a big-black-cigar whiskey. It's more a filter-cigarette whiskey...
...surprised that the only information you gave about the third UNCTAD was in connection with the price of Scotch and brothels...
...that. He proudly points to Watney's size and prospects: sales last year of $780 million and a predicted rise of 27% in earnings this year, from enterprises that range from 6,000 pubs in Britain to the distilleries that make Gilbey's gin and J. & B. Scotch...
...bartender must be able to show in his receipts the equivalent of the price of 20.5 drinks for each fifth bottle of liquor sold. Most distillers offer cut-rate prices to get their brands into hotels and motels, but Holiday Inns goes one better: it buys bourbon and Scotch in bulk from Schenley at substantial savings and sells it under the Holiday Inns brand. Last year the company saved another bundle with volume buying by issuing a single order for 40,000 Motorola television sets. Cutting costs extends to the smallest things, like using nonwrinkle sheets to save on pressing...