Word: scotchness
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Like the venerable Scotch brands, which were both bootlegged and faked on a grand scale, Bacardi rum is more widely known in the U. S. today than ever it was before Prohibition. No one was more surprised than President Jacobi of Schenley Products Co. when someone called up one day last month to say that Henri Schueg, shrewd, white-thatched head of Compania
...Scotch. Rye and Bourbon are the chief whiskies of North America. Bourbon starts with corn and a dash of small grains. Irish starts with barley but particular Irishmen always drink Scotch. Scotch also starts with barley but the ingredients are better, notably its water. And Scotch is the chief whiskey of all the rest of the world...
...great Scotch whiskey trust, Distillers Co. Ltd., has about 100,000,000 gal. which it would dearly love to sell in the U. S. The big hurdle is a $5-a-gallon tariff which will probably be upped to stimulate domestic grain consumption. DCL, like Bacardi, has taken its time about the U. S. market, has kept liquormen with their tongues hanging out over who was to sell Johnny Walker, Haig & Haig, Dewar and Gordon gin. The assignment of only two brands was definitely known so late as last week: Black & White to National Distillers and Johnny Walker to Canada...
...stampede line became apparent when General Foods Corp., which had previously notified stockholders explicitly that it was not going into the liquor business, called a directors' meeting for this midweek to vote on a liquor affiliate. Mc-Callum's Perfection, Haig & Haig and Dewar's Scotch were the chief whiskeys in General Foods' eye, and also Gordon's Gin. The last was a cause for much debate and speculation. The importing company that had Gordon's in the old days had come sufficiently to life to give DCL legal pause in assigning this agency...
...around $30 a case. Testifying in Washington last week, distillers said they could retail blended whiskey for $1.50 a quart but they did not specify the quality. Most whiskey men believe that in a few years even good aged whiskey will be as low as $1 a quart. Good Scotch will probably not go under $35 per case. Gin will probably retail for $1 to $1.50 per quart...