Word: scots
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...Prime Minister's secretary by mistake. Fifteen British magistrates agreed that M'Naghten did not understand the "nature and quality" of his act-in short, could not tell right from wrong while committing the crime-and was therefore insane. Instead of going to the gallows, the daft Scot went to an asylum...
Ogilvy tells all-or at least much-in a book out last week, Confessions of an Advertising Man (172 pp.; Atheneum; $4.95). Confessions? Some agencies', Scot-reared Ogilvy once told an interviewer, "are like churches where there is no dogma, where they make up their own prayers. Ours is like the Catholic Church." For a man who is reputed to be one of Madison Avenue's boldest commandment breakers, his theology is surprisingly orthodox. Celebrated for his audacity and British charm, he prefers to stress basic, old-fashioned disciplines, and to show how well he knows his Americans...
Ogilvy is still dread Scot enough to voice some stubborn convictions about the wrongs of his craft. He believes that billboard advertising should be abolished. And on the question of commercial television, Ogilvy is candid: "As a practitioner I know that television is the most potent advertising medium ever devised, and I make most of my living from it. But as a private person I would gladly pay for the privilege of watching it without commercial interruptions...
...Scot of Scots. Coldstream has been home to the Homes for at least eight centuries, and they have always been powers in the land. Their rolling farm lands were bestowed on the family by Scotland's King William the Lion in the 13th century. Later, the Homes merged with the powerful Douglas clan and inherited their vast, 50,000-acre estates in the Douglas Valley, 80 miles west of Coldstream. For several centuries, the bold, battling lairds of Douglas and Home fought the English and rustled their cattle. The 4th Earl of Douglas was acclaimed by Falstaff in Henry...
...Commitment. Last week Harold Macmillan's Cabinet agreed that Britain should at least sit in on the negotiations, and even that decision marked a minor triumph for Home. In a two-hour session with Secretary of State Dean Rusk, the dogged Scot won U.S. acceptance of Britain's cautious condition that "participation as an observer is not a commitment." U.S. officials are hopeful nonetheless that when the time comes to sign the treaty establishing MLF, Britannia will want to join. "After all," hinted a British diplomat last week, "we hardly need to sit in on the talks just...