Word: scotts
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...Hamilton and Scott de Marchi have a lot in common. They are both professors at Duke University, they are roughly the same age, and they have the same number of children. And yet their consumption preferences are polar opposites. So the two professors developed a model to explain why seemingly similar people make vastly different decisions. Their book, You Are What You Choose, explores how certain attributes - such as a willingness to take risks, or worrying about what others think - affect our choices. De Marchi and Hamilton talked to TIME about their model, what it can predict and why anyone...
...come up with the idea for the book? Hamilton: Well, Scott and I are friends. We look very similar to marketers. But if you go a little deeper, you find that we approach life very differently. Scott's never voted. I vote in every election, and I have my kids come with me to hand out literature at the polls. He doesn't like team sports, whereas I'm a baseball coach. We wanted to explore people's decision-making styles. We came up with a model that can predict things that normal demographics can't - whether...
...White House invited Amjadi, along with Save Darfur’s Executive Director Jerry Fowler, to meet Tuesday afternoon with Special Envoy to Sudan Scott Gration and Samantha Power, the National Security Council’s Senior Director for Multilateral Affairs...
...Scott A. Snook, an associate professor of organizational behavior at the Business School and a West Point graduate, serves as an informal mentor to students who are making the transition from military to civilian life...
...specific model. Stop using any single- or double-umbrella stroller with Maclaren written on it, says the CPSC. The problem: Maclaren received reports that 12 children had their fingertips amputated after they placed their fingers in the hinge where the stroller folds. "This is a very serious hazard," says Scott Wilson, spokesman for the CPSC. "We know child behavior, we know kids like to explore and sometimes put their fingers in places where they shouldn't be. But finger amputations that result from using a product that parents expect to be safe is unacceptable." (See the top 10 children...