Word: scrap
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...getting smaller," cites a drop from 56% to 50% in Hertz's share of the market in 26 key places since the original Avis campaign began. Another reason is that Ally, a fighter pilot in World War II and the Korean War, does not mind a good scrap-even with a mogul like William Bernbach, the creative boss at Doyle Dane who thought up the dramatically successful Avis campaign...
...Greek shopkeeper would still get years of use. They are amazed at the serviceable suits that an American sends off to the Salvation Army the minute an elbow gives way or a knee frays. Tin cans that would roof a million Caribbean cottages are tossed onto scrap heaps. Perfectly good buildings are torn down and replaced by new ones with an economic life expectancy of only 50 years. Waste, outrageous waste, cry the critics-and by no means only foreign critics. U.S. social commentators loudly deplore the "waste makers," as do politicians and poets. "In America everything goes to waste...
...considerable ingenuity goes into the recovery and reuse of waste materials. Some industrial waste is saved and reprocessed at the plant itself; the rest comes through the scrap and salvage industry, which buys up wastes from plants, offices and homes. The copper in a skillet, for instance, may have an indefinite series of incarnations over a cycle of many years, moving from smelter to refinery to brass mill to the factory to housewife's kitchen to junk collector to a secondary refinery where it is smelted into ingots and sold back to the factory. Overall, only an estimated...
...wallboard. Some 25% of all paper now derives from this "secondary forest," and there is so much reforestation that 60% more timber is maturing every year than is cut. A new process breaks up old cars into tiny bits and magnetically extracts the steel to produce a 97%-pure scrap, offering a hope that most of the nation's automobile graveyards can eventually be eliminated. Fly ash is converted to make lightweight bricks, panels and construction blocks. Celotex is using blast-furnace slag to make mineral wool...
...other Ivy League contest last Saturday, Yale had to scrap for a field goal in the final 21 seconds in order to top Penn, 17-14. After both teams had exchanged two touchdown passes and 74 aerial attempts, Yale's Dan Begel settled down to a 20-yard field goal to decide the outcome...