Word: scratch
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...voice of God was one of the more difficult choices in the film. "Every race and color and creed has a claim to the voice of God," Katzenberg says. Using an idea of producer Cox's, the animators put together a scratch track that was an eerily effective chorus of every character in the film, with the dominant voice morphing from man to woman to child. But consultant Schwartz-Getzug vetoed that approach, saying some people would be offended if the voice of God sounded--even momentarily--like a woman's. Kilmer ended up supplying the voice...
...Some are things we literally take off the shelf," he says. "Others we have to build from scratch...
Investors eager to ride this trend often turn to Amazon after starting out as satisfied online buyers of its books--and now of its music CDs, videos and gifts. The company has spent heavily to establish a brand name and reputation from scratch, with no brick-and-mortar stores to springboard its efforts. "Brand name is critically important to retailing, and Amazon paid dearly for it," notes Marie LaTour Kadison, senior analyst at Forrester. "They knew it was imperative [to establish a brand identity] before companies like Barnes & Noble and Borders came online...
...What makes me mad is you scratch and fight for 60 minutes, and the guys in striped shirts decide it," said a positively righteous Bill Cowher. "There's just something wrong about that...
...lottery is being hailed as the secret to the Democratic Party's astonishing rebirth in the South. Last week in Alabama and South Carolina, two states that had been trending hard toward the G.O.P., Democrats ousted sitting Republican Governors by single-mindedly pledging to follow Georgia into the scratch-and-win business. Political consultants predict the issue will dominate next year's legislative session in Tennessee and the Governor's race in North Carolina in the year...