Word: scratch
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Steven R. Bowman '72, a leader of NCG, said the paper was an appeal to all interested in educational change to conceptually tear down the existing educational structures and build from scratch...
...they find out soon enough. Masters tells them they're drunk, and they are-happy drunk. He tells them they itch, and they scratch uncontrollably. He tells them the people next to them smell terrible. They sniff disgustedly...
...plum by reducing Peace Corps advertising from "major" to "bulletin" status, on grounds that the council had higher-priority campaigns to handle. This action meant that the account was no longer eligible for space or time from the council's pool and that the agency would have to scratch out free media placements on its own. The agency's president, Paul Keye, 40, a political veteran who once was an adviser to New York Senator Jacob Javits, remains enthusiastic about the project...
...because everyone is scared-of the incipient madness that seeps back from the front. Ring Lardner Jr.'s overlapping Catch-22-caliber scenes devour congruity as war devours youth. In the abbatoir of the operating room a surgeon saws off a leg while he begs a nurse to scratch his nose. The unit's greatest nurse chaser, Dentist Painless Waldowski, decides that Don Juanism is a cover-up for homosexuality. Better never than latent, he decides after a nontumescent night, and instantly opts for the Right Thing: suicide...
...Mining extracts a product's aromatic oils to duplicate the product's scent. The essences are enclosed in microscopic plastic bubbles, a million to a square inch. The capsules are coated on a paper strip, which is cut to size and affixed to each advertisement. A fingernail scratch ruptures the bubbles and releases the fragrance. NCR's technique allows fragrances to be applied directly to published ads, eliminating the paper strips...