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...moving 10,000 garlic slicers before Christmas, but he enjoys his role in shaping the brand. "When I was trying to define Mario's brand, I came up with three things," says Purcell, his brand manager. "Authenticity, education and enjoyment. Except when I told Mario that, he said, 'Scratch that last one, Darcie. It's f______ hedonism.'" Batali's greatest gift may not be his ability to figure out a winning new way with a scallop but rather his understanding of how to use his image. Batali constantly projects a sense of capering, slightly naughty joy: at a cooking demo...

Author: /time Magazine | Title: Super Mario! | 4/2/2006 | See Source »

...when something goes wrong that Europeans become aware of the illegal immigrants trying to scratch a living in their midst. On a dank night in February 2004, anonymous calls to emergency services in Lancashire, England, gave the first hint of something that would expose the harsh life, and deaths, of a group of Chinese illegals. The calls warned that cockle pickers had been caught by the tide on England's northwestern seaboard, at Morecambe Bay. Last Friday, one caller, later identified as Lin Liang Ren, from Fuzhou city, China, was convicted of the manslaughter of 21 Chinese men and women...

Author: /time Magazine | Title: Caught by a Treacherous Tide | 3/26/2006 | See Source »

...paths, through hidden valleys and down winding country roads, tailoring the pace and distance to suit the clients. For lunch he either takes walkers to restaurants that serve locally sourced cuisine, or he chooses a scenic spot, opens his backpack and serves a hearty meal that he makes from scratch: "We had ham, melon, grilled peppers, cheese and tea prepared from herbs picked along the way," says Geneva-based writer Paul Sochaczewski. He and a friend went with Zuppiroli on a seven-hour hike to La Tournette, a 2,300-m peak above Annecy, admired "views...

Author: /time Magazine | Title: Stairway to Heaven | 3/20/2006 | See Source »

...Irish Cultural Society; at the beginning of this decade, there was the Celtic Society; and now, there is the Celtic Club. The others have faded away, leaving Harvard without an established culture of Irish dance, music, or theater and forcing each subsequent generation of students to start from scratch...

Author: By Patrick R. Chesnut, CRIMSON STAFF WRITER | Title: How to Grow a Crimson Clover | 3/16/2006 | See Source »

...people had seen my stuff. It was very sobering; it’s a very personal thing,” says Daniel Fokine, a 24-year-old Jamaica Plains resident who has been painting toy models since he was 13. About a year ago, he started making them from scratch, as well as painting them. Nine of his pieces were on display, including two surreal spirit figures, all white, throwing what appeared to be little red balls. Next to Fokine’s sculptures sits a folding table—on which a series of miniature folding chairs and tables...

Author: By Alexandra N. Atiya, CRIMSON STAFF WRITER | Title: It's An Incredibly Small World, After All | 3/16/2006 | See Source »

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