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Sweet drinks are also big with Latino consumers, and Nestle is planning to hit that market hard, beginning with its Kerns line of aguas frescas--fruity or milky drinks often made from scratch in Hispanic homes. There are dozens of varieties of aguas frescas, and before Nestle technicians could begin to select three or four to sell ready made, they knew they had to understand their audience better. Company representatives began touring tacquerias around Los Angeles, sampling everything from basic beans and slaw to more complicated carnitas and carnes asadas. More important, they made it a point to drink whatever...
...many doubt whether all the ingredients are in place for a genuine, lasting recovery. "The weakness in the preceding year was hard to explain," says Richard Jerram, chief economist at ING in Tokyo, "but a lot of people are trying to make this [rally] into something it isn't." Scratch beneath the surface on some of the headline-making numbers and Japan's mini-miracle quickly starts to look a bit contrived?many of those who have scrutinized the government's economic-growth estimates don't actually believe them. "We struggle to be particularly excited" about the rosy government stats...
...staring at the screen pressing the space bar playing a WAV file, and they’re staring intently at the screen watching it go by and you think they’re doing something, or you get people that build these ridiculous systems that they start from scratch and do everything unique for every show...
Rapper Aesop Rock squeezes every last drop of expressive juice from the English language by riddling his rapid-fire stream-of-consciousness flow with taught one-liners and idioms turned on their heads. He manufactures his songs from scratch, complimenting his urgent vocals with his own production. On his recently released Bazooka Tooth, he speaks on such topics as 9-11, violence in popular culture and mankind’s struggle against the machines of its creation. Ace takes the stage with Boston hip-hop legend Mr. Lif, and Def Jux collegue and collaborator El-P. $17.50 advance...
...Scratch that—picture instead a shiny tour bus with Dave Matthews’ name emblazoned on the grill. After years spent floating around the Midwest, My Morning Jacket have finally graduated to the big leagues—to Matthews’ BMG imprint to be exact—and It Still Moves is their brand new ride...