Word: scratching
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...projects. We aren't told about the quality of the acting performances or the superb writing of the script. No, all the information disseminated is that Anna is epic in it's sweep and scope. The directing may be poor and sloppy, but the five thousand costumes built from scratch look really, really nice. The acting may be flat and wooden, but the studio employed enough elephants and horses for a single shot of the mile long royal procession. The plot may be incoherent, trite and full of holes, but a horde of carpenters and artists were hired to build...
...distinguished scientists on the stage rubbed their sleeves and inhaled, one audience member noted the rarely seen phenomenon of "scratch-and-sniff Nobel laureates...
...brutal competition in sports equipment won't go away soon--but some brands will. "There's only room for so many," observes Eliasch, who recently bought Penn Racquet Sports from yet another conglomerate, GenCorp. Head is planning an IPO to finance some additional acquisitions. Eliasch is a scratch golfer, and golf brands are struggling. Could he be teeing something...
...America's most successful magazine editors--if you're measuring in buzz rather than bucks. She's the one who put the glitz into Vanity Fair and the news into the New Yorker. When an editor who's won an astonishing 14 National Magazine Awards decides to cook from scratch, expectations fly over the moon. Part of it was her own fault, teaming up as she did with financial backers Harvey and Bob Weinstein of Disney's Miramax studios and proclaiming that her brainchild would be a "cultural search engine" that would spin off News! Books! Movies...
...heroic age of game development is over. Once, rival computer game companies strove mightily against each other, slaving until dawn to produce smarter, flashier, and above all faster software from scratch, every time they wrote a game. It was as if Hollywood were reinventing the movie camera every time it made a movie. Now a new trend is sweeping the games industry: instead of writing the software that creates their game world, game designers can buy the code off the rack, prefabricated...