Word: screamer
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...professional screamer Dorothy Dean '54, who hasn't screamed for an audience since she was 13, is being pressed into service next week to save the voice of leading lady Nora Sayre '54 in the coming Lowell House Opera production of "King Arthur...
...Miss Dean, who has even been used for several people being murdered at the same time, fells the days of pay are gone forever. "Except for chances like the Lowell opera," she says, "there just doesn't seem to be any need for a screamer any more...
...actual announcement. Thanks to the odd time, they had a big story that radio couldn't milk dry before their papers hit the streets. They went after it with oldtime frenzy. Slot men, guessing what the news would be, dug out morgue cuts of MacArthur, dummied up screamer heads on alternate possibilities (MACARTHUR FIRED; MACARTHUR REBUKED; MACARTHUR QUITS). Most morning newspapers stopped their presses, replated, caught most of their run with the big news-and street sales went zooming...
...oldtime pitchman employs the "high pitch" and is usually "a screamer, a semi-comedian and comparatively illiterate," says Kaye. On television, the "low pitch" is preferred: "Our people tend to be on the quiet side; they're subtle, more confidential, and much more personal." In evidence, Kaye points to his top TV pitchman, William "Hoppy" Haupt, a college graduate (Loyola of Los Angeles) and a former teacher at Los Angeles' Immaculate Heart College Labor School. Says Kaye admiringly: "Hoppy does everything except gadgets. He's extraordinary at selling finer quality merchandise...
...press is running story after story on "what to do about Harvard football," no responsible official should say anything until the hysteria dies down. The next football season doesn't begin until September 1. Nor should such an official say anything only two days after the papers have run screamer headlines, true or untrue, on a player revolt...