Word: screen
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Dates: during 1980-1989
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...SINGING DETECTIVE Dennis Potter's BBC serial, about a writer lacerated by memory and liberated by fantasy, was an instant cult classic on TV. Now it has barreled onto the big screen -- all 6 hr. 42 min. of singing, dancing, dazzling talking. In either format, a bloody masterpiece...
Putting products on the big screen is hardly a new pitch. Joan Crawford knocked back Jack Daniel's in Mildred Pierce, and Rosalind Russell dabbed on Charles of the Ritz perfume in Auntie Mame (1958). But ever since lovable E.T. followed a line of Reese's Pieces to a record box-office gross in 1982 -- and & sales of the candy leaped 66% in three months -- film pitches have become a bustling field. Ray-Ban sent 500 pairs of sunglasses to director Oliver Stone for his new feature, Born on the 4th of July. A scene in Cocoon: The Return...
...find scenes for their products in suitable upcoming movies. The agencies pore over early scripts secured from set decorators and prop masters in an effort to find the right fit. Some guarantee placement in six or so films -- theoretically, more exposure than a comparably priced ad could offer. Big-screen placements, say agents, provide more bang for the buck than television. "A movie goes from theaters to TV to the video marketplace," says Cliff McMullen of UPP Entertainment Marketing, "which makes it far more profitable than a one-shot on Dynasty...
Some arrangements involve both on-screen and postproduction promotional efforts. Cans of Diet Coke, for instance, discreetly appeared in Walt Disney's Who Framed Roger Rabbit. Both Disney and Coke benefited again when the company conducted a TV ad campaign featuring the sultry Jessica Rabbit crooning for the diet drink...
...everything about this glum and self-important adaptation of Anne Tyler's upper-cute novel is dim. Director Lawrence Kasdan (The Big Chill) knows how to get Edward on and off screen effectively, but he is far less witty and adroit with his nominal stars. Dim too is the judgment of the New York Film Critics Circle, which last week named Tourist best English- language picture of the year...