Word: screenings
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Dates: during 1930-1939
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...brass fanfare and a series of shiny Fords rolling toward the audience. One stops and its bumper becomes a pair of lips to announce what is to follow. Thereafter there are no spoken words or titles. The cellos are portentous when Henry Ford's face appears on the screen. It fades out to reveal a plant interior, flashes of molten metal, men at work. A bouncing little refrain is the motif of the Ford engine, repeated every time, the motor is shown. As the automobile is slowly assembled the music melodically suggests hammering, welding, tapping, grinding...
...punctuation of year-round activity at major studios are annual "sales conventions," at which studio officials ballyhoo to their distributors the pictures they plan to produce during the next year. By last week, all major studios, except Columbia, had held their conventions, provided cinemaddicts with some notion of the screen fare in store for them...
...mere byproduct. Today tomato juice canning is a highly specialized six-week business, running from August to October. Tomatoes are brought to the factory the day they are picked on the farm, usually no more than 75 miles away. The juice is forced under mechanical pressure through a fine screen to form a smooth liquid. The brew is poured into vats for heating, and if cocktails are to be made, spices are stirred in with paddles. Formulas for mixing, always secret, usually vary in different tomato localities. Midwest tomatoes are inclined to be acidic, eastern tomatoes smoother, blander, California tomatoes...
Heading the bill at the University this week is the screen version of the play which won the Pulitzer Prize this year and is still playing in New York, "Men in White". Torn between conflicting obligations Dr. Furguson, played by Clark Gable, is faced with the problem of continuing what promises to be a brilliant career as a surgeon or "riding" to oblivion in a limousine" with the pretty face and figure of Myrna Loy at this side. Gable turns in an adequate performance and is decidedly better than he has been in some of his earlier pictures. Myrna...
...cinema lacks the exciting detail, the intimacy of the book but neither book nor picture will help the police clear up the Rothstein murder. The picture's hero, Murray Golden (Spencer Tracy), might be any screen gambler from Hollywood. The plot, in which a rival underworld character grows jealous of Golden's success, and Golden's wife (Helen Twelvetrees) and mistress (Alice Faye) contest for his affections are standard cinema fictions. Nonetheless, Spencer Tracy's smooth, poker-faced performance and Edwin Burke's colorful direction give Now I'll Tell by Mrs. Arnold Rothstein...