Word: screens
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...went." Another chap who still has an idée fixe about him, complained Brando, is Playwright Tennessee Williams, who cannot seem to accept the fact that Marlon is not at all like brutal Stanley Kowalski, the slobbish lecher played by Brando on both Broadway and the screen in Williams' A Streetcar Named Desire. Brando's claim: a clear case of mistaken identity. Mumbled Marlon to Truman: "Tennessee has made a fixed association between me and Kolwalski. I mean, we're friends and he knows that as a person I am just the opposite of Kowalski...
...inside the viewer's head. To make the dream come true, two young companies are peddling "subliminal perception," the psychological phenomenon whereby a sight too fleeting to register consciously takes root subtly in the viewer's subconscious mind. This technique could flash phantom plugs on the television screen at speeds too fast (around one three-thousandth of a second) for the viewer to realize that a Madison Avenue Rasputin was selling him beer not only between the rounds of a prizefight but between the very punches...
...rival companies talk confidently of the power of the hidden sell. Subliminal Projections for six weeks flashed the words "Eat Popcorn," and "Drink Coca-Cola" on the screen of a New Jersey movie theater during the regular show. Obediently, customers trooped to the lobby, boosted sales of popcorn by 57.7% and Coke by 18.1%. Going from the subliminal to the ridiculous, Experimental Films says that their technique can also "enhance sensory projections and dramatic values" to make TV entertainment seem better than it really...
...Visit with Pablo Casals. A great cellist filling the screen with the tranquil luminosity of a mature art (TIME...
...direction is in the old epicstyle, much like the famous fist-flinging style of Bogart himself. After Bogart shoots his buddy, he sits by the fire and wonders if he has a conscience, and the camera pans down and the flames fill the whole screen. There is a goodly quantity of classic cowboy-and-Indian manuevers and physical violence but never does it seem like plot filler. Also greatly contributing is Max Steiner's fine, taut, musical score...