Word: screens
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Dates: during 1990-1999
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...Wanguo Securities company in Wuhan's downtown, watching share prices move on the Shanghai Stock Exchange. Li has been lucky recently, usually buying and selling in the same day, "but sometimes I hold shares for longer, even up to two weeks." Li keeps his eyes on the big electronic screen as he talks. "America? A great country, because the President changes every four years. And rich, because it has been developing for 200 years. China has been developing only since Deng Xiaoping. Before that, Chinese were busy fighting each other...
Luckily, you're just a voyeur at Segarra's experience, sitting safely in a stadium-style seat at the Sony IMAX Theatre on Manhattan's Upper West Side. Your nose seemingly pressed against an eight-story-high screen, you're living that perilous moment through the IMAX film Everest. Shakun Lakhani, a New Jersey homemaker, was so awed by the film that she went back a second time. "It is beyond your imagination," she said. "You are experiencing Mount Everest as if you're climbing it yourself." That's because David Breashears and Steve Judson went to the Himalayas...
...high theater-system screen is a major attraction at museums, science centers and vacation destinations like Las Vegas. Now the company is bringing scaled-down versions to smaller cities, betting that even a 55-ft. version will shake 'em up in such places as Tulsa, Okla., and Fresno, Calif. "The IMAX format is the best theater presentation in the world, bar none," raves Bruce Olson, president of Marcus Theatres, which has signed on to build two 3-D theaters, in Columbus, Ohio, and Addison, Illinois. Since 1997, IMAX has signed deals for 73 new theater systems from Canada...
...movie palace of the future isn't cheap to build: as much as $8 million for an IMAX screen, in contrast to about $1 million for a conventional one. The projection system uses the largest commercial film format available--15-perforation 70 mm--10 times as large as conventional 35 mm. But IMAX and the theater owners hope to scale down costs too, for instance by replacing the $300 liquid-crystal eyeglasses used for 3-D movies with disposable polarized goggles. (The 3-D system can also show 2-D movies like Everest) IMAX films are shorter, so more customers...
...foolproof so long as there are class trips. But by becoming more commercial, IMAX will have to compete more directly with Hollywood. Industry ticket sales increased 3.7% last year, to 1.38 billion. But the number of films increased at nearly twice that rate, as did the number of screens. So the market is hardly bubbling. And IMAX faces some competition from big-screen rivals such as Iwerks and MegaSystems...