Word: screens
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Dates: during 1990-1999
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...product was eccentric, so was the peddling, what Artisan co-president Amir Malin calls "guerrilla marketing tactics." Blair Witch's creative team, known as Haxan Films, hustled the movie's clips onto John Pierson's Split Screen cable show, premiered its trailer on the insider Ain't It Cool News website and launched its own site, www.blairwitch.com which, on an eventual investment of $15,000, had racked up 75 million hits by week's end. If Artisan can create an avid audience on cable and in cyberspace, why is Fox or Warner Bros. spending tens of millions advertising...
...Political boycotts tend to have a limited impact on a company the size of Burger King," says TIME Business editor Bill Sapporito. "Although it?s a hot button issue for some, it?ll hardly emerge on the radar screen in the U.S. market, and the company will hope that it eventually blows over." But Burger King is taking no chances on an issue with potentially wide emotive appeal in such diverse Muslim-dominated markets as Malaysia, Indonesia and throughout the Arab world. The company plans to meet representatives of American Muslims for Jerusalem to discuss the issue. After...
...when my test computer arrived, I was pleasantly surprised that the blinking ads that filled the bottom and right side of my screen hardly bothered me. Sure, they reduced the usable area of the screen to the size of a large laptop's, but I barely noticed them. There was still plenty of room left to browse websites and use the included word-processing software. What's more, when I had trouble getting online, I got through to tech support in just 3 min. And since I'm not a gamer, I wasn't worried that my new PC lacked...
...screen average gross of The Blair Witch Project through its second weekend...
...screen average gross of Eyes Wide Shut through its second weekend...