Word: screens
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Dates: during 2000-2009
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...upper reaches of the Nielsen ratings, falling victim to the cheaper, more popular talent contests and reality shows. Movies have stepped into that gap. There's a connection with TV, of course: nearly all of today's movie-comedy stars (Carell, Stiller, Ferrell) started on the small screen. The biggest hits also depend on two of the oldest, most productive Hollywood combustions: first between script and star, then between star and audience...
...were turning more and more to the computer--rather than the TV, DVD or the video-game console--as their primary form of entertainment," he says. Iger, a longtime technophile, prefers viewing early cuts of his studios' movies and TV shows on the 30-in. cinema-display computer screen on his credenza, not the 50-in. flat-screen television nearby. "The question became, 'What are we as a company going to do about this trend?'" he says. "You can't stand in the way of the consumer juggernaut that technological advances have created because, if you try, you'll lose...
...gimme: the iPhone, Apple's brilliant deconstruction of the common cell phone, due out June 29. The other is a product mysteriously code-named Milan, from a new branch of Microsoft called, not much less mysteriously, surface computing. What the two have in common is a very advanced touch screen...
...been conditioned to hate touch screens; we've all spent way too much time timidly caressing tiny laptop trackpads and jabbing fingers at the grubby, unresponsive touch screens on ATMs. But the iPhone's screen is another animal altogether. It's extremely sensitive, like a trackpad, but not oversensitive. There's software in there designed to filter out inadvertent touches, interpret gestures and anticipate what you're groping for. Unlike a trackpad, which goes berserk if you try to touch it in two places at once, the iPhone's touch screen can handle multiple touches. After you take a photo...
Lest you think this is more Steve Jobs magic, the core technology behind the iPhone's touch screen probably wasn't developed at Apple. Rumors swirl around a company called Fingerworks, founded by two University of Delaware professors, that Apple acquired in 2005. This doesn't reflect a weakness in Apple's R&D but rather one of the company's strengths, its ability to ingest other companies and seamlessly incorporate their innovations into its own. People slam Apple as an arrogant organization, but it doesn't have the not-invented-here issues of, say, Sony...