Word: screens
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Dates: during 2000-2009
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Moviegoing is exactly what separates the audience from the Academy. You, dear ordinary cinephile, go to a theater and sit in a big room with a big screen on which, you hope, big things will happen. Those things are called movies. But the Academy balloters, by and large, aren't true moviegoers; the movies come to them, on DVD screeners. When the members, many of whom are on the set for 12 or 14 hours a day, do their Oscar homework, they want a retreat from the pyrotechnics they've been creating. They want dramas that are important yet intimate...
...future? (With online piracy rampant, will anyone get paid at all?) How do you replace TV-commercial revenue? And how do you measure a hit when more and more of the audience is watching on computers, on DVD players, via video-game consoles or on the screen of the bike...
...laptop through Hulu.com My iPhone doubled as a wireless video device. (My kids were already using it to sample YouTube's vast library of homemade Lego Star Wars animations.) By downloading free apps like Joost and Truveo, I could use its brilliantly lit display--a munchkin plasma screen--to watch last night's Daily Show and Gilmore Girls reruns. Much of what I couldn't get free, I could buy from iTunes and carry with me. I watched Terminator: The Sarah Connor Chronicles on the subway, The Office in my office...
...glad to provide it. I test-drove the Flo TV service--one of several cell-TV options--on an AT&T LG phone, complete with a tiny retractable antenna that made it look like something you'd see in Couch Potato Barbie's living room. I set the tiny screen on a kitchen shelf and watched MTV as I peeled carrots. I tuned it to Morning Joe and balanced it inside my medicine cabinet, discovering an exciting new way to cut myself while shaving. So long as I had a signal and battery juice, I could go shopping, take...
Here's the important physical fact that separates online from off-line TV: you're holding something. Watching old-school TV, you flop on the couch and let the medium wash over you. New school, you hold a screen in your hand, balance a laptop or sit at a desk. There's a small but constant effort, the tiniest bit of physical feedback...