Word: screens
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...chose model A. "People say, I don't trust my own experience, but I trust those numbers," explains Hsee. How information is presented can also have a drastic effect: when resolution was expressed as 2,900 dots on the diagonal as opposed to 4 million over the entire screen, preference for model A fell back...
...specs is that your underlying preferences likely don't change along with your purchase decisions - and so you wind up at home with things that don't make you as happy. In one experiment, researchers presented two cell phones, and told subjects that one had a more vivid screen. Some subjects were also told that model A had a vividness value of 1,800, compared to model B's score of 600. Everyone was then asked to rate on a 7-point scale both how much they liked phone A and how likely they were to buy it. The people...
...Another strategy: avoid comparison shopping. In a store, you're likely to compare the specs of one flat-screen TV to the next, even though at home only the absolute experience matters, not the relative one. In your family room, whether the screen is 42" or 46" might not be nearly as big a deal as how easy the remote is to use. You'll get a better feel for the overall experience of each TV if you look at one and then leave the store for a few minutes before coming back in to look at the next...
...Universal Pictures, the sponsor of To Kill a Mockingbird, wanted the role of Atticus to go to its top star, Rock Hudson, whom Mulligan had directed the year before in the romantic comedy Come September. But Pakula and Mulligan held out for Peck, the screen's flintiest rock of movie rectitude. Lee was in enthusiastic agreement, for she had based Atticus on her lawyer father and saw a kinship between him and Peck. On the first day of shooting she told him, "Gregory, you've got a little potbelly just like my daddy," and Peck replied, "Harper, that's great...
...novel, which after all is cast not as a Scottsboro Boys-style docudrama of racial injustice in the '30s but as a daughter's loving evocation of her dad, seen through a child's eyes. This is the perspective that Foote's Oscar-winning script faithfully transposed to the screen, and that Mary Badham, who played Scout Finch, embodied with such unaffected clarity that, at 10, she received an Oscar nomination for Best Supporting Actress. As for Mulligan, no one has cited him for anything but the sensitive handling of story, actors, camera and mood...