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...celebrity. (A version of the Nasonex bee ad was the most remembered new drug ad of 2007, according to IAG Research, a subsidiary of Nielsen.) In one version of the ad for the prescription allergy nasal spray, a cartoon bee - sometimes voiced by Antonio Banderas - flies around the screen discussing his own allergy problems, then, after a spray of Nasonex, the bee returns to a flower, saying he is "a changed...

Author: /time Magazine | Title: Do Consumers Understand Drug Ads? | 5/15/2008 | See Source »

...Golden Compass, the first of the Pullman trilogy, reached the screen last December. It cost the same as The Lion, the Witch and the Wardrobe ($180 million) but grossed only $70 million at the domestic box office. The very respectable $301 million the movie earned in foreign markets wasn't enough to mask the disappointment of its producing studio, New Line. No sequels were green-lighted, and in February New Line was folded into its parent company, Warner Bros...

Author: /time Magazine | Title: Why Narnia Hits While Golden Compass Flops | 5/15/2008 | See Source »

...into familiar epics of children finding adventure and peril in a fantasy realm of talking animals and fearsome monarchs; the young people in these tales might have been Dorothy yanked from Kansas and set down in Oz. Whatever was lost in the transfer of these stories from page to screen, they retained the crucial lure of all kid lit: the scary, liberating trip out of the everyday into the magical otherworld, where children can imagine themselves as heroes, just before bedtime...

Author: /time Magazine | Title: Why Narnia Hits While Golden Compass Flops | 5/15/2008 | See Source »

...Though she began her acting career onstage in New York City and with a notable portrayal of Honey in the original 1964 London production of Who's Afraid of Virginia Woolf?, Beverlee McKinsey was best known for her work on the small screen. She earned four Daytime Emmy nominations during her nine-year tenure as the conniving Iris Carrington on the soap opera Another World and captivated audiences as the matriarch on the popular series Guiding Light, which she starred in from...

Author: /time Magazine | Title: Milestones | 5/15/2008 | See Source »

...around city residents who are constantly being tempted with junk food and idle ideas by slothful villain Robbie Rotten. In each episode, Scheving, a former aerobics champion, somersaults to the rescue and outwits the villain with acrobatics and "sports candy" - that's fruit and vegetables to you. The on-screen health battles are accompanied by high-energy Europop, with lyrics that urge young viewers to get active...

Author: /time Magazine | Title: Kids' Show Makes Spinach Cool | 5/14/2008 | See Source »

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