Word: screens
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...warring camps: the so-called Blu-ray group (established by Sony and endorsed by Philips, Panasonic, Pioneer and Samsung) and the HD DVD Promotion Group (supported by Toshiba, Microsoft and others). So far, that hasn't been a problem for consumers eager to buy DVD players for their big-screen HDTVs because nobody actually sold any players...
Samberg, 27, hit it big on his third self-made video, Lazy Sunday, a rap with Chris Parnell which boasted, gangster-style, of the wimpiest activities imaginable: buying a baker's dozen of cupcakes, seeing The Chronicles of Narnia, using Google maps, yelling out movie-trivia answers at the screen and spending $10 bills: "Roll up in the theater. Ticket buying's what we handle. You can call us Aaron Burrs from the way we're dropping Hamiltons." The video, thanks to the Internet, became an instant classic. Within weeks there were Bakers Dozen T shirts and rap video responses...
...stem cells and looking for proteins unique to the cancerous cells. So far, leukemia experts have the edge, working from the knowledge of blood stem cells they have been building since the 1940s. Dick's group in Toronto was the first to identify a protein, CD34, as a potential screen for leukemia stem cells. He showed that tumor cells with plenty of CD34, when injected into mice, flowered into cancerous growths. Leukemia cells without the protein, by contrast, did nothing...
...depending on the gender of the person standing in front of it. Davies says the demo gets it right 95% of the time. The billboard as a medium is changing rapidly too, as outdoor agencies transform static boards into digital light-emitting-diode (led) or liquid-crystal-display (lcd) screens that flash new images every few seconds. The dynamic screens allow marketers to fine-tune their messages, depending on the time of day. Lamar Advertising, based in Baton Rouge, Louisiana, has converted 75 vinyl highway boards into digital led displays at a cost of $300,000 to $500,000 each...
...every video goes viral. The vast majority go nowhere--YouTube hosts millions of hours of drunken parties, tearful confessions, smiling babies, sleeping cats and screen grabs from World of Warcraft, all doomed to obscurity. Nike showed a firm grasp of the form with a popular clip, an ad stealthily designed to look like amateur footage, showing soccer deity Ronaldinho putting on a pair of sneakers and then, incredibly, nailing the crossbar with a soccer ball four times in a row. Some of the successes are accidental. For a while, one of the popular movies on Google Video...