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...viewers, the drama was heightened by an amazing rainbow of colors instantaneously shading each 10-yard increment. Stover's conversion percentages, or stats on how well he has kicked from different yard lines, flashed on the screen--92% success inside the 10-yard line (the red zone), 98% between the 10 and 20 (orange), 89% between the 20 and 30 (yellow), and 69% between the 30 and 40 (blue). For Jets fans, it looked like the terrorism-alert matrix. Moments later, Stover nailed a 42-yarder from the blue zone (the end zone adds 10 yards to the distance), giving...

Author: /time Magazine | Title: Sport: How to Score on The Small Screen | 12/17/2004 | See Source »

...football jerseys and jeans typed furiously behind four rows of computers. They work for PVI Virtual Media Services, the New Jersey company that produces the field-goal graphic and also projects some of the more viewer-friendly innovations--the digital line of scrimmage and first-down lines--onto the screen. (PVI is not the only company in the first-down business. Sportvision, of Chicago, holds the patent for the technology and provides the service for Fox, while Sportsmedia Technology Corp., of Durham, N.C., works with...

Author: /time Magazine | Title: Sport: How to Score on The Small Screen | 12/17/2004 | See Source »

...game unfolded, an operator conferred with the spotter in the stadium to gauge the placement of the first-down marker. He then punched the yardage into PVI's vMagic software program, which lets the operator preview the lines on a screen. After a quick review, he hit a green button on a square control pad, putting the lines on the air. Said PVI senior systems operator Alan Bress: "It's like playing a video game at this point...

Author: /time Magazine | Title: Sport: How to Score on The Small Screen | 12/17/2004 | See Source »

Innovations, from PVI's range rainbow to computerized plays etched on the screens to ever more intimate camera angles, are only enriching the NFL's small-screen legacy. Television thrust football, more than any other pro-sports league, into the national psyche when in the 1960s NFL commissioner Pete Rozelle negotiated deals with the networks to beam his game, just once a week, into living rooms across the country on fall and winter Sunday afternoons. The sport has maintained its allure ever since: Fox and CBS each average more than 19 million viewers a week for their Sunday games, placing...

Author: /time Magazine | Title: Sport: How to Score on The Small Screen | 12/17/2004 | See Source »

...games a week in high def, CBS three, and both ESPN's Sunday-night game and ABC's Monday Night Football are available at higher resolutions. The difference between standard and high definition is striking. With high def, you can recognize faces in the crowd, and the wider screen lets you see that safety backing up into coverage...

Author: /time Magazine | Title: Sport: How to Score on The Small Screen | 12/17/2004 | See Source »

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