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...almost as magical as the snowflakes seemingly drifting down over audiences watching Polar Express in 3-D. While the regular film didn't do as well as expected on its opening weekend, the 3-D version set a record for IMAX, pulling in an average $35,600 per screen--roughly six times as much as conventional theaters. Armed with those numbers, IMAX hopes it can convince Hollywood and theater operators that IMAX movies can draw big crowds at premium prices. For an industry stung by a 4% drop in attendance last year and probably steeper drops this year, according...

Author: /time Magazine | Title: Entertainment: Going Hollywood | 12/17/2004 | See Source »

Well, maybe. Until recently, IMAX was not exactly what you would call Hollywood hip. Founded in 1967, the Ontario-based entertainment company was known for its eight-story-tall screens in museums and its educational films on such subjects as dolphins and space--some in 3-D. Cool? Definitely. Profitable? Not very, especially considering the $8 million cost of an IMAX theater. But over the past 21 months, IMAX has introduced a new technology that allows multiplex operators to retrofit existing theaters for about $1.6 million. The company also developed a way to digitally convert films to its giant-screen...

Author: /time Magazine | Title: Entertainment: Going Hollywood | 12/17/2004 | See Source »

...clear line between what's socially responsible and what's not." That's how two respected socially responsible benchmarks--Calvert Social Index and Domini 400 Social Index--wind up holding different groups of companies. While Calvert doesn't hold McDonald's because it fails the index's labor-practices screen, Domini does. And though Domini rejects Pfizer partly on the basis of its environmental record and product-safety issues, Calvert includes the drug giant. "You have a lot of companies where reasonable people can disagree," says Adam Kanzer, director of shareholder advocacy at Domini. His advice for investors: "Know what...

Author: /time Magazine | Title: Investing: The Feel-Good Funds | 12/17/2004 | See Source »

...balance between being tough and being approachable, like the anti--Larry David. Not only does Clooney talk about his money (lots), his dating résumé (long), his bombs (Solaris), his critics (Los Angeles Times reviewer Kenneth Turan, who says Clooney throws "everything but the kitchen sink onto the screen"), his embarrassing roles (the giant-nippled Batman), the people he doesn't like (director David O. Russell) and the hubris of having a potbellied pig as a pet (Max, now 300 lbs.), but he also gives reporters his home number (which this reporter should really remove from his cell phone because...

Author: /time Magazine | Title: Movies: The Wiz Of Show Biz | 12/17/2004 | See Source »

...EyeToy technology, which features a camera that puts the player onscreen. In EyeToy: Groove, players bop to the likes of Madonna and Fatboy Slim, and a calorie counter shows how much of that Big Mac you have burned up--a nod to parents concerned that too much sedentary screen time is making their kids fat. Plug 'n' play games--cheap cartridges that plug directly into the TV--are also expected to do well this season, thanks to a revival of classics like old Atari titles and tie-ins to popular characters like SpongeBob SquarePants...

Author: /time Magazine | Title: Zapped! How the toy industry is being outplayed by video games this holiday season | 12/17/2004 | See Source »

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