Word: screens
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...With each decrease comes a surge in new buyers. According to U.S. market research firm iSuppli/Stanford Resources, sales of flat-screen TVs will double in 2002 to nearly 1.7 million units and will reach 12 million by 2005. "Soon, people won't buy the old TVs anymore," predicts Gary Yuen, a salesman at a Fortress electronics store in Hong Kong...
...Yuen's forecast may be overly optimistic. Conventional sets still account for 96% of TV sales. More than 150 million are sold every year. But the days of the space-hogging picture tube do seem numbered. In smaller sizes, flat screens can fit into places where crts simply won't go, such as in a bookshelf or on a kitchen countertop. At the other end of the size spectrum, jumbo wall-mounted flat-screens are ideal for cinema-like home theater systems?and displays keep getting bigger. LG.Philips lcd recently announced a prototype for a 52-inch model that will...
...Meanwhile, lcd TVs, which use the same display technology found in laptop computers, are lighter and last at least twice as long as plasma screens. But picture quality generally falls short of both plasma and crt sets. lcd displays have a slow response rate, meaning they don't handle fast on-screen action well. When Bruce Willis dives from that burning building or Ronaldo launches a perfect strike into the upper left hand corner of the net, objects moving quickly across the screen are liable to leave ghostly "tracers" in their wake...
...have been the choice in smaller screen sizes, while more expensive plasma TVs have dominated in home theater applications. But manufacturers are getting better at making lcds in screen sizes of 30 inches or more, and competition between the two technologies is heating up. lcd makers have halved the response rate of their screens in just the past 18 months, and in the next year expect to improve it by as much as 40%. This year, Samsung and LG.Philips lcd opened new factories that can churn out displays costing roughly 25% less than those produced at older plants...
...manufacturers will survive the shift to flat-screen technology. The TV business is being revolutionized, and that's "a great thing for our industry," says Bruce Berkoff, an executive vice-president at LG.Philips lcd. But profit margins are getting thinner in the push to lower prices. Ultimately, "very few players will benefit," Berkoff says. For consumers lusting after the electronics industry's hottest product, though, the picture can only get bigger and brighter...