Word: screens
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...know. The song is about a wannabe playa whose lady catches him, ahem, hangin' with the girl next door. Its name comes from the oaf's absurd, shameless alibi, and to hear the lyrics, you'd think this lady was just another Oprah-watching female American victim. But on screen, she's craftier than Lara Croft. She spies on her beau, narrow-eyed, everywhere he goes, using a little handheld device that looks suspiciously like the latest Nokia handset. He can't hide. He definitely can't escape. Big Sistah is watching. And Big Sistah's got a GPS receiver...
...other experimental projects in the works for Europe, too. Starting in June, viewers with set-top box receivers will be able - with just a click of the remote control - to get music news, text info about artists, MTV charts and tours to pop up on their screens while they watch videos on regular MTV channels. In Britain, the company is testing ways to integrate both Internet and mobile data services with TV. A live interactive request show called Videoclash lets viewers vote for their favorite music videos via the MTV U.K. website or by using text messaging. Votes show...
...kind of interactive television laboratory. In Japan, which leads the world in mobile phone applications, viewers of Select MTV vote via text messaging or PCs for their favorite tunes. But because the television platform is not yet fully digital, their votes don't appear instantly on the TV screen. Shoji Doyama, chairman of MTV Japan, says that by year's end the company plans to introduce "some interactivity into all of its TV programming, permitting voting, e-commerce or tie-ins with real shops via mobile or PC-based Web access...
...your Blackberry, checking stock quotes while making love to your partner, and so on. It's strange to think of watching the tube as a throwback to a simpler, more contemplative day, but that's what it looks like amid the URLs and chat room quotes cluttering the screen right...
...most successful interactive TV offerings are the least interactive. Game-show play-along sites - like the one for Who Wants to Be a Millionaire - are merely improvements on the age-old practice of yelling answers at the screen. And they work. The least fruitful type is the kind that comes to mind when hearing the phrase "interactive TV": collaborative, choose-your-own-ending stories, which are becoming more widespread than ever. The season finale of ABC's eminently forgettable Two Guys and a Girl allowed viewers to vote online among four possible endings. (I searched in vain for the options...