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...harsh right angles and rigid grid layout so despised by hapless cubicle-ites are also likely to vanish. In their place, workers might find themselves in a tentlike structure with a retractable roof, pitched right in the middle of a vast, open commons area. Screens stretching from poles could shift from transparent to opaque, depending on your mood and need for privacy. Don't worry about the noise from your next-door neighbor; acoustics technology can block that out. And don't fret about fighting for a windowed office either; with walls of flat-screen monitors raining down images...

Author: /time Magazine | Title: What Will Our Offices Look Like? | 5/22/2000 | See Source »

...right to digitize logos onto the T shirts of the fans in the stands. Logos of sponsors won't be painted on stadium signs or on the field anymore. Thanks to a trend that is already happening, they'll be digitally embedded in the image on your screen. The logos you see will depend on your personal interests and profile, and they'll be different from the ones seen by your next-door neighbors...

Author: /time Magazine | Title: How Will Advertisers Reach Us? | 5/22/2000 | See Source »

...Internet will accelerate the phenomenon. The browser page and the LCD screen on your cell phone or your PalmPilot are still contested territories, allowing new relationships among the different kinds of content that appear there. The Pampers website provides parenting information and advice--and, presumably, not the kind that the Pampers people wouldn't want you to see. In a less obvious kind of relationship, marketing execs can enter chat rooms under assumed names and praise their company's product, service or stock: that's just advertising masquerading as conversation. And more directly, consumers are excited about an emerging technology...

Author: /time Magazine | Title: How Will Advertisers Reach Us? | 5/22/2000 | See Source »

...PRINTERS President Oprah may use her book club to rescue the printing press from extinction when newspapers and magazines make the switch to digital paper. Xerox and other visionaries are racing to produce a material that's as flexible as regular paper and as versatile as a computer screen, with the end result keeping news junkies happy, not to mention all those trees...

Author: /time Magazine | Title: What Will Be the 10 Hottest Jobs? | 5/22/2000 | See Source »

Take NBC's Growing Up Brady (May 21, 9 p.m. E.T.). Based on the memoir by Barry ("Greg") Williams, it's a dishy, winking candy valentine that focuses on how much action Williams got from his screen sister, Maureen ("Marcia") McCormick. But at heart it's really about how darn much you love the Bradys and, by extension, TV. In one scene the Brady boys explore the Paramount lot, racing a cart through a gangster shootout and playing with phasers on the set of Star Trek. It's a big, slobbery kiss to TV past, and an ironic one coming...

Author: /time Magazine | Title: Television: A Tale Told By An Idiot Box | 5/22/2000 | See Source »

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