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...product was eccentric, so was the peddling, what Artisan co-president Amir Malin calls "guerrilla marketing tactics." Blair Witch's creative team, known as Haxan Films, hustled the movie's clips onto John Pierson's Split Screen cable show, premiered its trailer on the insider Ain't It Cool News website and launched its own site, www.blairwitch.com which, on an eventual investment of $15,000, had racked up 75 million hits by week's end. If Artisan can create an avid audience on cable and in cyberspace, why is Fox or Warner Bros. spending tens of millions advertising...
That's all good stuff, but the best thing about Bowfinger is the way the script by Steve Martin is tooled to his own and Murphy's comic strengths. At its best, Martin's screen character is a dislocating combination of yearning and take-no-prisoners opportunism. He's like a premoral child--appalling yet somehow charming. Murphy has the comic nerve to play stardom as a form of flat-out psychosis. His sweet side surfaces in the second character he plays, Kit's brother Jiff, whom Bobby hires as a part-time gofer, part-time stunt double, full-time...
...Political boycotts tend to have a limited impact on a company the size of Burger King," says TIME Business editor Bill Sapporito. "Although it?s a hot button issue for some, it?ll hardly emerge on the radar screen in the U.S. market, and the company will hope that it eventually blows over." But Burger King is taking no chances on an issue with potentially wide emotive appeal in such diverse Muslim-dominated markets as Malaysia, Indonesia and throughout the Arab world. The company plans to meet representatives of American Muslims for Jerusalem to discuss the issue. After...
...screen average gross of The Blair Witch Project through its second weekend...
...screen average gross of Eyes Wide Shut through its second weekend...