Word: screensful
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I've been playing this game for four years now, and I haven't won yet. There's a creeping sense of doom every time May comes around and I realize I'll have to go play it again. Which may sound strange: this is, after all, a conference about...
But there is competition for stall space. Ghermezian says Flush plans to offer ads on video screens within the next few years, but Zoom Media is already doing so. Zoom places interactive signs and small billboards above sinks and urinals in men's rooms, and on the backs of stall...
TAXIS AND BUSES As if riding in a New York City taxi isn't stimulating enough, you can now add to your amusement by watching television--assuming you happen to hail one of the yellow cabs participating in a pilot program. The city's Taxi and Limousine Commission has agreed...
RECREATION SPOTS Major corporations have sponsored sports tournaments and entire sports stadiums. Taking this trend to the micro level, they can now sponsor individual holes on a golf course. ProLink, a company based in Tempe, Ariz., has mounted screens in 21,960 golf carts on 305 public and private courses...
Moviegoers are used to seeing ads as they settle into their seats, but Regal CineMedia, based in Centennial, Colo., has taken things to a new level. It is distributing a 20-minute block of digital video with short films and commercials designed especially for theaters from companies like Coca-Cola...