Word: screensful
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ELEVATORS Commercials on flat screens in elevators may prove to be a godsend for those who hate small talk, as well as for advertisers who want to target a specific demographic. By placing ads in selected office buildings, marketers can reach high-earning, highly educated professionals likely to buy their...
Captivate charges a building owner about $8,000 an elevator to install the screens and collects a $100 monthly service fee on each. Captivate divides the ad dollars with the landlord, who earns revenue from an asset that would otherwise rack up only service costs. Sam Gilliland, 41, CEO of...
Bloomberg’s change would have been great, except that in the meantime, many taxicabs have had television screens with ongoing advertisements installed into their backseats. Since the start of 2003, riders have been subject to these advertisements in hundreds of cabs. While having Isaac Hayes ask me to...
Major phone companies offer services like SBC's Privacy Manager, which for $5 a month screens calls that don't register on caller ID. Anyone with an anonymous phone number is required to identify herself, and if she's a telemarketer, you can press a button to activate a pre...
The designs include plans for a 24-hour global conferencing centers, with plasma screens linking the Cambridge labs to those of Novartis’ other research departments in Switzerland.