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The movie landed last weekend on about 2,000 3-D screens, with about the same for 2-D, and earned $43.7 million - more than enough to win the box-office race but considerably less than the opening, the same week last year, of DreamWorks' Monsters vs Aliens. The dip...
Paramount did manage to extract a promise from exhibitors that the number of 3-D screens would hold for two weeks. This put a serious crimp in the release of Clash of the Titans, whose opening was delayed a week, both to complete the film's reformatting in 3-D...
"Avatar was a game changer," says Bock, "but so was Alice in Wonderland. People were expecting it to do $65 [million] to $70 million [its first weekend], but then it goes and does $116 million, which is something almost unseen outside a traditional Hollywood blockbuster. So now that's something...
For movie studios, it's simple math. For exhibitors - the owners of movie theaters - it's more complicated, because they have to pay to convert their projection systems from 2-D to 3-D. (Eighty years ago, when talking pictures became the standard, studios owned most of the theaters in...
3-D: The Final Destination Soon there'll be enough screens for all the 3-D movies. But will there be enough 3-D movies to fill those screens? Consider that last year, eight new films were released in the format: Avatar, Disney's A Christmas Carol, Cloudy with a...