Word: screensful
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For true comparison, I connected both TVs to a Sony DVD player, using a special (and expensive) box. The DVD player upconverts the video signal from DVDs to high def. That doesn't mean that the videos themselves are HD, but they do look pretty good. I was able to...
“This was a class about six weeks into the first semester and two-thirds of the students had stuff on their screens that was completely unrelated to contracts,” Parker said. He said that he banned laptops in one of his classes at the urging...
Brian Knep is wary of technology.“There’s no personal connection, and I hate that,” he says. However, the artist uses computers on a daily basis to produce work for his joint fellowship with the Office for the Arts and Harvard Medical...
Marketers love the interaction with consumers, and it's easy to see why: the results are immediate and measurable. "For the advertiser, it really turns out-of-home into a direct-response mechanism," says Alasdair Scott of Filter in London, the firm that developed BlueCasting, the Bluetooth-based system used...
The billboard as a medium is changing rapidly too, as outdoor agencies transform those once static boards into digital light-emitting-diode (LED) or liquid-crystal-display (LCD) screens that flash new images every few seconds. The dynamic screens allow marketers to fine-tune their messages to rush-hour commuters...