Word: screwcaps
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Dates: during 2000-2009
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...opening shots of "Vive Le Screwcap," Bonny Doon Vineyard's online video extolling the virtues of screwcapped wine, a faceless sommelier prepares for an evening at work, fastening his flashy cufflinks in a dimly lit boudoir. He reaches into a drawer full of corkscrews, scoops them up, and casts them into the trash. "Le cork est mort! (The cork is dead!)," the sommelier proclaims in a campy French accent. "Vive le screwcap...
...Stewardship Council (FSC), an international group that promotes good forest management and gives well-managed forests and their products a stamp of approval. This fall, the first FSC-certified corks will appear on the U.S. market from Willamette Valley Vineyards in Oregon. The tactic may very well appeal to screwcap-averse American wine drinkers. In a 2004 study, 62% of Americans surveyed said "cheap" was the first word that came to mind when they thought about screwcapped wines. Americans - along with Canadians, Danes and Germans - have been slow to give up the "pop" of their wine-drinking experience...
...Screwcap proponents would argue that cork?s unpredictability has driven this trend. Taint is part of this, but so is another factor: oxygen. A typical wine cork contains millions of air-filled cells, but because every cork is different, some winemakers think they cause inconsistent aging of the wine. Screwcaps let in less air, and since their cellular composition is man-made, adopters like Bonny Doon say the caps offer a more controlled oxidation process that allows wine to age as the winemaker intended. (Plastic corks, meanwhile, still control a larger corner of the alternative-stopper market than screwcaps...
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