Word: scribner
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...Reinhold Niebuhr, 73, the inventory spans half a century of ministry, including 32 years as a professor of Christian ethics at Manhattan's Union Theological Seminary and authorship of 20 volumes on theology and political philosophy. In a thin book called Man's Nature and His Communities (Scribner; $3.95), Niebuhr makes his summing-up. The volume is partly a confession of past errors, partly an ex planation of the reasons that led him to various public stances, partly an assertion of his deep faith in the pluralistic and open U.S. society...
...added ancient and modern art in original and reproduction, adult games and library furniture. Rizzoli has the elegance of an 18th century library, plans to offer browsers authentic espresso made with water imported from Italy. "Our customers are doing more than exchanging money for a book," boasts Scribner's Vice President Igor Kropotkin. "They are having a significant experience." Only twelve doors from discounting Korvette, Scribner boosted its sales 20% last year, matched Korvette's 2,000-volume sale of The Making of the President, 1964, copy for copy-despite Korvette's $2.16 discount...
...biggest growth in bookselling is occurring in the suburbs; of 149 stores opened last year, 60% were in the suburbs. "The real success stories," says Scribner's Kropotkin, "are found in the shopping centers, where stores are having to double their size overnight to accommodate the demand." Doubleday, Brentano's, and Kroch's have located most of their recent additions in suburban areas. Booksellers estimate that 40% of the population lives outside the range of present bookstores, feel that this is the area of unlimited expansion...
...turned off, clouds form inside. Its electrical system contains 11,425 miles of copper wire. None of it connected. The cement that went into its construction could build Grand Coulee Dam, with enough left over to fill a wash tub into which might be placed the feet of the Scribner's editor who okayed it for publication...
...publisher, there are two possibilities. One is that Scribner recalled, in a wistful twinge of corporate memory, that Thomas Wolfe manuscripts used to arrive in packing cases, too. The other is that the publisher is employing the Big Bad Books technique. This variance of the Big Lie depends on reviewers becoming nervous and thinking that no book could be that big and that incoherent without being a little bit great. If Scribner can squeeze one "vast panorama" out of one important-sounding reviewer, Novelist Young has nothing to worry about. Unless, of course, the air conditioning fails...