Word: scrimped
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Gourmets of moderate means often scrimp on basic foods like breakfast cereals so that they can splurge on exotica. Jamail's, the premier gourmet store in Houston, offers this kind of shopper a spectrum of choices from Van Camp's pork and beans to shark meat pâté. Moreover, epicurean dining need not be exorbitant. Fine Italian pasta at $2.10 per lb. makes a cheaper meal than American beef tenderloin at about $4 per lb. Says Frank Cloudt, who owns a gourmet grocery in Atlanta: "People would rather have an exquisite beef stew than a mediocre...
...Soviet representatives, U.S. officials reiterated Secretary of State Edmund Muskie's public calls for noninterference. Two weeks ago, in discussions with Soviet Chargé d'Affaires Vladillen Vasev, Muskie disavowed any U.S. Government responsibility for the financial aid sent by American labor groups. But Washington did not scrimp on its official aid to Warsaw; at week's end President Carter announced a $670 million credit for the purchase of U.S. grain and foodstuffs...
...many advertisers say that they detect a more subtle, almost schizophrenic attitude among consumers. E.E. Norris, executive vice president of the Manhattan ad agency Batten, Barton, Durstine & Osborn, has nicknamed this the "splurge or scrimp" mentality. He argues that today's consumers are willing to spend heavily on goods and services that they value highly either for their ego satisfaction or convenience, such as Gucci shoes or Cuisinarts. But on products that they do not value so much, buyers are cutting corners. The extreme example: the Mercedes owner who wears K Mart clothes. Says Norris: "The consumer would rather...
...those who will not scrimp on slumber, some U.S. stores are stocking super-sheets. Macy's in Manhattan has some by France's Porthault that have hand-sewn scalloped edges and are made of 100% cotton, but might as well be gold: a queen-size set costs $645. Uptown at Bloomingdale's, a set of cotton sheets, pillow cases and comforters by Italy's T&J Vestor goes for $5,000. Big-ticket bedding is "a fashion statement," says Bloomies. It could also serve as a bank statement...
Wood stoves are not the only energy-and money-saving gadgets for the home. From Casablanca-style ceiling fans to recently developed vent dampers and superefficient furnaces, Americans are turning to technologies old and new to scrimp and save on precious energy...