Word: scrippses
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But the black hats in this sad Western tale are the suits: the Scripps' newspaper executives whose ineptitude over the past 25 years fumbled away a prime market to a competitor they should have killed off two decades ago.
A wild-and-crazy guy whose grandfather had co-founded Scripps-Howard Newspapers, Howard recruited smart, aggressive talent throughout the 1970s and let it loose to dig up dirt, badger Denver's cowboy-booted establishment and raise journalistic hell. Occasional newsroom gunplay and rampant staff drug use aside, those Hunter...
But Howard's cocaine-fueled rocket fizzled, and the suits in Cincy, tired of his crazed professional and personal ways, bounced him in 1980. Though circulation climbed, eventually hitting 447,000, and advertising continued to grow, Scripps coasted. Cincinnati got complacent, refusing or declining, for example, to administer a kill...
By the mid-1990s, retail advertising began to fall off because, the thinking went, modern businesses wanted broadsheet displays, not shrunken tabloid pages. Reporting talent - disgusted with the paper's draconian management - came and went. The Rocky cut back its statewide coverage and pretty much ignored Colorado's burgeoning Hispanic...
When the feds let the Post and the Rocky merge business operations in 2001, the latter was officially designated the "failing paper." After that, the Rocky tried to stage a comeback, even winning a few Pulitzer Prizes. But its circulation, like the Post's, dwindled. By the time Scripps pulled...