Word: scripting
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Dates: during 1930-1939
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...Please note the enclosed script is copyrighted...
...longtime newspaperman, Liberty Loan slogan writer ("Bonds or Bondage") and pressagent, joined the firm as copy writing chief. In 1930 pretty, brown-haired Anne Ashenhurst, newspaperwoman, was hired to help him. With his young new aide, Frank Hummert discovered that the jackpot in the radio business was the serial "script show...
...When a script is finished by the ghost writers it goes to an adjunct of the Hummert mill known as Air Features, Inc. for production. No Hummert ghost may even stick his nose inside Air Features' production studios...
...hiring dialogue writers, and not creators, the Hummerts save lots of money. Most serial writers in radio command $200 to $400 a week. For The Goldbergs, Gertrude Berg gets about $2,000. The Hummerts pay a minimum $25 per 15-minute script. Since most Hummert ghosts are glad to add caviar to bread-&-butter from other jobs, they have seldom squawked...
Last year the Hummerts began sending scripts to London to be Anglicized and broadcast from Normandy and Luxemburg to British listeners. Anglicizing largely involved changing cops to bobbies, dollars to pounds, Manhattan Merry-Go-Round to London Merry-Go-Round, Lorenzo Jones to Marmaduke Brown, and most writers felt that some fame or profit from this rebroadcasting should come to them. But every script that went abroad was prudently marked, like those used in the U. S.: "Authors-Frank and Anne Hummert," and B-S-H picked up all the chips...