Word: scripting
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Dates: during 1960-1969
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Prestige Sound. The script is then delivered to a production group usually an independent agency. In the casting process, actors are chosen for the "authentic look," Jack Gilford, for instance, seems typecast as the conniving Cracker Jack addict, and Lou Jacobi looks every bit the beleaguered traveling salesman in a Hertz ad. Narrators Ed Herlihy for Kraft Foods and Alexander Scourby for Eastern Air Lines are prized for their ability to project "appetite appeal" and a "prestige sound." Just as important is the preparation of catchy music, which may even become a bestseller on the pop charts...
Saturday Jungle. While a TV series films an average of ten minutes worth of script in one day, the shooting of a 60-second commercial often takes two or three days and can run through 25,000 ft. of film to get the final, worthy 90 ft. For an ad introducing Mattel Toys' new Bathhouse Brass line, a film crew covered 1,000 miles to shoot in eight different locations. The spot shows a parade of kids cavorting across sand dunes and careering down slides while madly blasting away on their plastic "brassoons," "toobas" and "floogle-horns." A kind...
...Jackson prattles endlessly to the camera about love and commuting, but never manages to make a connection with the audience or her fellow players. As an oversated movie-star seducer, Walter Matthau-unglamorous, unamorous and unfunny -galumphs around with his shirt off, revealing a physique as saggy as the script. A busy actor these days, Matthau also stars in a current box-office hit, The Odd Couple (TIME, May 3). Thus, in a single season, he has touched the top and scraped the bottom...
John Cassavetes plays Guy as much too blah a character to have done what the script says he did, and Ralph Bellamy behind a full grey beard seems hardly sinister enough to be Dr. Sapirstein, the occultivated obstetrician. These minor lapses, though, do not seriously affect the bewitching qualities of the film-which, in addition to being superb suspense, is a wicked argument against planned parenthood...
...labyrinthine complications of the script use birth control pills for comic fuel the way French farce uses bedrooms. Gerald Hardcastle (David Niven), an elegant British banker with a cool million and a cooler mistress (Irina Demick), decides that he wants out of his dreary twelve-year marriage. Knowing that his wife Prudence (Deborah Kerr) has hardly been faithful herself, he substitutes aspirin for her birth control pills in hopes that she'll become pregnant by her lover so he can sue for divorce. Meanwhile, the Hardcastle maid decides to yield to her boy friend's advances and swipes...