Word: scripto
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...same time Scripto, one of the few manufacturers of writing instruments that make both their own ink and all the component parts for their pens, is profiting from the unexpected sales resurgence of an old company standby, the mechanical pencil...
...fast-growing market for fiber-tipped pens, now dominated by Japanese imports, Scripto has just introduced a Dacron-tipped version called Scriptip, which it hopes will out strip its competitors by providing a greater ink supply and a finer, longer-lasting nib at a lower price (39? v. 49? for most others...
...bolster the company's position in the cigarette-lighter market, Singer brought out a new butane lighter as a companion to Scripto's popular see-through Vu-Lighter. He is considering dozens of other new products, among them a novel wide-view camera...
Singer decided that the ballpoint pen had become so common that Scripto's $1.98 model was overpriced, abolished it in favor of a wider-selling...
Diversification is now a top item on Singer's agenda. Earlier this year, Scripto acquired Modern Carpet Industries Inc., a Georgia-based rug manufacturer, thus expanding into a field that Carl Singer knows well: the booming $15 billion-a-year home-furnishings industry. Singer intends, after building up capital for about a year, to look around actively for other fields far beyond both writing instruments and cigarette lighters...