Word: scriptos
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Dates: during 1950-1959
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Atlanta's Scripto, Inc. last week put a new pencil on the market that looks like a lead pencil but writes like a ball-point pen. The writing agent is a capsule of liquid graphite which can be erased, although not as quickly or cleanly as lead. Price: 49?; refill capsules...
With his new pencil, Scripto President James Vinson Carmichael got the jump on the Parker Pen Co., which ballyhooed its own graphite pencil last month but will take "about 90 days" before beginning distribution...
...University ('33), he became a small-town (Marietta, Ga.) lawyer and went to the state legislature. After the war he ran for governor against Herman E. Talmadge, and was beaten under the state's county unit system, although he won the popular vote. After that, he joined Scripto as assistant to the president. A year later he became president, started the company expanding rapidly with ball-point pens, became the second biggest ball-point pen maker (behind Los Angeles' Paper-Mate) and the biggest mechanical pen and pencil maker...
...snatch the ball-point-pen leadership from Frawley Chemical & Engineering's Paper-Mate, Atlanta's Scripto, Inc. is bringing out a new, lighter and better-balanced model for $1. Though competition is still fierce, ball-point penmakers have recovered from their recent slump. Last year's ball-point sales: 45 million, v. a mere 28 million conventional fountain pens...