Word: scriptos
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Atlanta's Scripto, Inc. last week put a new pencil on the market that looks like a lead pencil but writes like a ball-point pen. The writing agent is a capsule of liquid graphite which can be erased, although not as quickly or cleanly as lead. Price: 49?; refill capsules...
...snatch the ball-point-pen leadership from Frawley Chemical & Engineering's Paper-Mate, Atlanta's Scripto, Inc. is bringing out a new, lighter and better-balanced model for $1. Though competition is still fierce, ball-point penmakers have recovered from their recent slump. Last year's ball-point sales: 45 million, v. a mere 28 million conventional fountain pens...
...Atlanta, after working the night be fore until 3 a.m. on blueprints, the general manager of Scripto Manufacturing Co., which has orders for shell fuse-boosters, confided: "My wife and the wives of the other management men are threatening to divorce us because they never see us. If I were ten years younger, I'd enlist as a buck private and let somebody else worry about all this...