Word: scroogean
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...Activity in many moviegoers' minds, The Fourth Kind benefitted from a beguilingly creepy ad campaign, giving glimpses of alien possession. Audiences didn't feel the same urgency, seven weeks before Christmas, to see the 467th version of A Christmas Carol, whose trailer emphasized hectic, hurtful chase scenes over the Scroogean character comedy and hearth-and-heart sentiment. As for Precious, $100,000 a screen is a feat accomplished only twice before (by Dreamgirls and Brokeback Mountain), but the movie had enormous promotion from executive producer Oprah Winfrey to complement its sheaf of enthusiastic reviews. Then again, it's the rare...
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