Word: scrub
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Dates: during 2000-2009
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...scrub decks on a doomed ship...
...crossroads where prosperity and technology meet culture and marketing. These days efficient manufacturing and intense competition have made "commodity chic" not just affordable but also mandatory. Americans are likely to appreciate style when they see it and demand it when they don't, whether in boutique hotels or kitchen scrub brushes. "Design is being democratized," says Karim Rashid, designer of the Oh chair by Umbra and winner of a 1999 George Nelson award for breakthrough furniture design. "Our entire physical landscape has improved, and that makes people more critical as an audience." And more willing. Says Mark Dziersk, president...