Word: scuff
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Dates: during 1960-1969
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...Pont's current products are things that never existed on land or sea until Du Pont research discovered or developed them: cellophane, nylon, Lucite and neoprene, tetraethyl (antiknock) lead for gasoline, Dacron and plastics. The latest product (not mentioned in the book) is known as Corfam, a scuff-resistant, water-repellent synthetic leather (TIME, April 3) that may in time revolutionize the shoe industry...
Cops to Kids. Corfam is already one of the most tested and complex chem ical substances ever created. Porous, scuff-resistant, water-repellent, shape-retaining - the properties are an ad writ er's dream - it is basically a combina tion of polyester and polyurethane made into sheets resembling leather by an incredibly intricate process. Before put ting its shoes on the market, Du Pont passed out 19,000 pairs to human test ers who ranged from the Newburgh police force, through its own salesmen and secretaries, to kindergarten kids...
...gives a carpet outstanding durability but equally outstanding shock qualities. Next comes wool, with cotton at the bottom of the shock list. A com pounding factor is the increasing prevalence of metal desks, typing tables and wall trimmings, which are brisk conductors of any static charges that anybody can scuff up. Driest days are the worst. When the humidity falls below 20%, executives view every steel-framed desk chair as a potential hot seat, and handshakes are timid...
Purple Danger. Fred Wallace had been a bleeder since birth. The absence of AHG (antihemophilic globulin) from his blood taught him early to live with danger. Every childhood spill, every bloody nose, was agonizingly slow to heal. The scrapes and scuff marks of a growing boy remained for weeks as ugly, purple discolorations under the skin. But Fred, like most hemophiliacs, survived all such crises. Then the disease caused other problems. Last spring, on a Sunday outing, Fred and his father had walked away from their parked car so that Fred might snap a picture. Inexplicably, the car started rolling...
...shoes are said to be waterproof and scuff-resistant and are supposed to keep a permanent shine. Both Du Pont's and Arnav's new material has the advantage of coming in uniform, easy-to-handle rolls instead of in awkward pieces shaped like a cow. Though the new material is thus much cheaper to produce than leather, Du Pont has no intention of damaging its discovery's reputation by putting it into cheap shoes, will sell the material for a considerably higher price than the 40? to 80? per sq. ft. for leather. Though Arnav could...