Word: scuff
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Dates: during 1960-1969
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Brealcing-In Period. Clog devotees have also taken to the U.S.-made Dr. Scholl's exercise sandal, a wooden-soled scuff with the added attraction of a raised ridge at toe level, which is designed to slim ankles and strengthen leg muscles. The Scholl sandals tend to pitch the wearer forward, but Cecil Beaton does not care. Neither do Scholl-shod Jackie Onassis, Jean Shrimpton and all of England's Royal Ballet Company. Greta Garbo clomps around sidewalks in Swedish clogs; so do Dustin Hoffman and the trapeze troupe from Ringling Bros, circus...
...lobby, the spy paused to scuff at a frayed carpet edge with the toe of one glossy, custom-made Irish brogan. He sniffed the air. His glance shifted to the flowers on the coffee tables, skipped from ashtray to ashtray around the small room. Tilting his head back, he peered at the ceiling plaster and moldings. Finally, almost diffidently, he walked up to the counter and cleared his throat. "Yes, sir? What can I do for you?" inquired the receptionist. The spy plunked Fielding's Travel Guide down on the counter. "My name," he announced, "is Temple Fielding. I happen...
People People. Zieff, who has made 200 commercials in the past six years, is obsessed with detail; he shoots 9,000 ft. of film to get a usable 90 ft. He demands that his sets have a lived-in look-right down to scuff marks on the door. For a takeoff on old aviation movies for Utica Club beer, he screened the 1938 movie Test Pilot to see exactly how Clark Gable flipped back his goggles. For a series of quick shots focusing on a variety of stomachs for Alka-Seltzer, he spent ten days "interviewing abdomens," auditioned 40 belly...
Shoes for Orphans. Copeland has even higher hopes for Corfam. The product of 30 years of research and $30 million, it is different from any previous synthetic-the first leather substitute that is truly waterproof, shape-retaining, scuff-resistant, porous and long-lasting. Since leather is a remarkably complex material much like human skin, creating the substitute has taken longer and cost more than Du Pont expected when it set out on its search. Corfam is a complicated combination of several synthetics with seemingly opposite properties: tight on the outside, loose on the inside and porous throughout...
...first stretch fabric, of course, was skin. It fit fairly well, withstood wear and tear (scuff marks, lipstick traces, even wine stains vanished in a jiffy), but wrinkled like crazy: a knee bend, for example, caused the stuff to stretch 45%, a shoulder shrug, 16%. After as little as 30 bending, shrugging years, shape was sure to go. Fortunately, skilled technicians got to work on the problem, finally turned up with an ANo. 1 solution called polyurethane elastomeric yarn (spandex) that stretches like skin, leaves no telltale bags or sags, and springs back into good-as-new condition without benefit...