Word: sculatti
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...Gene Sculatti and his staff are serious about this cool stuff, so serious that the last page of the catalog asks readers to send in suggestions for "the next Catalog of Cool," which strikes me as a rather uncool enterprise. But what do I know, being an outsider and all. You see. "To the outsider, the manifestations of cool may look arbitrary. That's because cool is selective in the way it reveals itself. It isn't elitist, but it knows its own. "I guess it just doesn't know this chowder-brain--statements like. "Cool is the essence...
...subject is off-limits for these catalogsters. In an effort to round out lists of the coolest movies ever made and TV's all-time greatest. Sculatti and his crowd allow some indiscretions which permit even a Z-bird to question the guide's true cool. The adulation bestowed on the Hostess Chocolate Cupcake unwittingly seemed to prove the book's premise: "In a world of ever-encroaching uncool, it has become harder and harder to distinguish the real thing." Salutes to Blondie and the B-52s don't seem quite right for full-fledged hipsters and flipsters. Neither does...
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