Word: sculley
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Dates: during 1980-1989
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...plagued by bugs. The Lisa in 1983 was considered too pricey at $10,000, about twice the cost of competing models. Apple hopes the business community will take more of a shine to the Macintosh. At the company's annual meeting last week, Chairman Steven Jobs and President John Sculley formally announced a campaign to sell corporate America on a new product line called the Macintosh Office. The core is AppleTalk, a system that will allow businesses to link as many as 32 Macintosh computers into an office network. Previously the Mac was basically a stand-alone machine. AppleTalk will...
...with IBM. Conceding that many firms will rely partially on IBM equipment, Apple has decided it must coexist by devising both software and hardware adapters that will give its machines the ability to communicate with IBM's gear. "We recognize we have to adjust to IBM's world," said Sculley, "because they're not going to adjust to ours...
...brief interview after his speech, though. Sculley said. "Maybe we won't sell Macintoshes at Harvard Business School, but we are at Stanford...
...Sculley, in what amounted at times to a sales pitch for his company's new machine, also cited the company's marketing campaign--which amounted to more than $100 million--as integral to the Macintosh's success...
...Despite Sculley's claims about Apple at Schools, the Macintosh is doing comparatively poorly at Harvard, where, according to statistics at the Office for Information Technology, students, faculty, and administrators are buying IBM products from the University at four times the rate they are buying Apple...