Word: sculley
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Dates: during 1980-1989
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...their blue-jeaned whiz kids, are now seeking pinstripe talent skilled in the Big Business techniques of mass marketing. In the past six months, Valley firms have lured several officers away from major American corporations. Apple, a pioneer in personal computers, has hired a new chief executive: John Sculley, 44, who was president of Pepsi-Cola. Osborne, the leading maker of portable computers, recruited as its chief executive Robert Jaunich, 43, former president of Consolidated Foods. Atari, a strong force in home computers as well as video games, has snared a string of executives from such companies as Polaroid...
...flashy computer. The product must now be sold in a fiercely competitive market. Since entering the personal-computer field in August 1981, IBM has gained a 22.5% market share, second only to Apple's 29.4%. Apple's new chief claims he welcomes the challenge. The goal, says Sculley, is for "the Pepsi generation to become the Apple generation...