Word: sculley
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Last week an embittered and virtually powerless Jobs resigned as Apple's chairman and from the board of directors, following an anguished break with President John Sculley. But Jobs, who remains the largest single Apple stockholder with more than $85 million worth of shares, will not go gentle into the night. He is launching a new computer company that could compete directly with Apple (1984 sales: $1.5 billion). Already Jobs has outraged Apple's board by persuading five of the company's managers, including top engineers and marketers, to join him in his venture...
...While relations between Jobs and Sculley have been strained at least since last spring, the final rift erupted in a matter of days. On Sept. 12, Jobs informed Apple's board that he was planning to start a new firm; he implied that he would not take any key Apple employees with him. But the brief era of good feeling that ensued lasted less than a day. Just before the start of a 7:30 meeting the following morning, Jobs handed Sculley a letter stating that several Apple employees were leaving to work for his new company. Apple executives could...
Last week's events marked the sad end of a chapter in Apple's history that began happily in the spring of 1983. Convinced that his company needed managerial help in doing battle with mighty IBM, Jobs spent several months trying to persuade Sculley, a marketing whiz who was then president of Pepsi- Cola, to become Apple's chief executive. In a ritual that resembled an old- fashioned courtship, the two men spent weekends together, roaming New York's Central Park and strolling through museums. The executives seemed so well matched that when talking to others they would often finish...
...union seemed at first to make sense. But slowly and painfully, the ties between the executives began to unravel. By early this year, the men who ran Apple found themselves in profound disagreement over the direction of the firm. Said Sculley: "It became clear that we had to run the company with more discipline, and this meant Steve would have less freedom...
...Jobs and Sculley bickered, Apple's business deteriorated. The long-awaited Macintosh computer failed to make deep inroads into the office market after its introduction in January 1984. The advanced machine has so far come nowhere near equaling the success of the Apple II, the company's first major product. One reason: Jobs' insistence on building the Macintosh in a self-contained way, which has made it all but impossible to add new components to existing machines to boost their power. Jobs' single-minded attention to the Macintosh and his indifference to other Apple products exacerbated tensions between...