Word: sculley
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...industry's superstars. The company outperformed most rivals with an 11% profit gain, to $10 million, in the first three months of the year, but new orders from dealers have slowed down. "It's clearly a period when the industry is pausing," says Apple President John Sculley. To keep inventories from piling up, Apple ordered weeklong shutdowns at three of its factories in March and at a fourth plant in April. In addition, the company canceled production of its top-of-the-line Macintosh XL, originally called the Lisa. Apple had cut its price by more than half...
...rules will allow shipment of relatively less powerful personal computers, such as the Apple II and the IBM PC. Since that change, the Soviets have held preliminary talks with IBM, Apple and Commodore International and with other companies in Britain, France, West Germany and Japan. Says Apple President John Sculley: "We don't have anything yet to be excited about, but we're excited about the possibility." Commodore says it expects to begin serious negotiations with the Soviets next month. "The market is there," says George Dolan, a Commerce Department official based in San Francisco. "The exporters are ready...
...plagued by bugs. The Lisa in 1983 was considered too pricey at $10,000, about twice the cost of competing models. Apple hopes the business community will take more of a shine to the Macintosh. At the company's annual meeting last week, Chairman Steven Jobs and President John Sculley formally announced a campaign to sell corporate America on a new product line called the Macintosh Office. The core is AppleTalk, a system that will allow businesses to link as many as 32 Macintosh computers into an office network. Previously the Mac was basically a stand-alone machine. AppleTalk will...
...with IBM. Conceding that many firms will rely partially on IBM equipment, Apple has decided it must coexist by devising both software and hardware adapters that will give its machines the ability to communicate with IBM's gear. "We recognize we have to adjust to IBM's world," said Sculley, "because they're not going to adjust to ours...
...brief interview after his speech, though. Sculley said. "Maybe we won't sell Macintoshes at Harvard Business School, but we are at Stanford...