Word: sculley
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...speech to over 400 people gathered in the Business School's Burden Hall. John Sculley, Apple's chief executive officer, said the computer was responsible for Apple's turnaround in its "life and death struggle" with...
...Macintosh is easier to use than comparable IBM personal computer, and is designed with the non-expert in mind, said Sculley, who is considered responsible for turning Apple from a fledgling operation into a $1.5 billion corporation...
...Sculley, in what amounted at times to a sales pitch for his company's new machine, also cited the company's marketing campaign--which amounted to more than $100 million--as integral to the Macintosh's success...
...Despite Sculley's claims about Apple at Schools, the Macintosh is doing comparatively poorly at Harvard, where, according to statistics at the Office for Information Technology, students, faculty, and administrators are buying IBM products from the University at four times the rate they are buying Apple...
Executives with their own kind of star quality can make a big difference in company performance. For instance, one of he highest-paid executives in the Silicon Valley is John Sculley, who earned $1.8 million last year in his first seven months as president of Apple Computer. When he arrived, Apple was a management disaster zone, with little coordination among products, warring factions and a rapidly declining market share. Sculley reorganized the company's product line and directed the marketing of two new computers, the Macintosh and the portable Apple He, which was launched last week. Says Chairman Steven...